A few years ago, I had the honor of co-authoring an article for the publication Landslide with Michael Kanach titled, Trademarks in the Golden Age of Craft Beer. Landslide is a publication of the ABA Section of Intellectual Property Law. Here is a blurb with a link to the full article:
In addition to coming up with a creative name that represents your brewery and beer, picking a beer brand that is both available for ownership as a trademark and permissible for use as a beer brand is not easy. This article will discuss a few of the particularities regarding federal trademark registration for the beer industry and will familiarize the reader with additional industry-specific issues that may not be readily apparent to or known by the typical trademark practitioner.
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