From trademark disputes to class action claims of “misleading” marketing, lawsuits have become frequent in the beverage industry. More players in the market means more opportunities for disagreements, among companies or companies versus consumers or distributors. And the fast growth of the industry has paved the way for increased litigation.
Do the big firms always win?
“No, not always,” Michael Newman, partner and head of alcohol beverage team at Holland & Knight and Dan Christopherson, trademark attorney and head of the trademark group at Christopherson Brew Law, agree, in short. But smaller companies do face certain realities when it comes to protecting brands and trademarks — litigation is expensive.